United Athletes FX launches the world's first athlete-owned sports brand
"No professional, athlete or otherwise, should be forced to choose between protecting their values or protecting their livelihood,"
Current box owners will be able to join United Athletes FX as affiliate members for a nominal administration fee. The benefits of their membership will include business coaching to help support them during the COVID-19 pandemic, competitive events and leagues to help them retain their customers, fitness programming, branded marketing support, and a voice in the direction of the brand.
"To grow the sport we need more brands in the game. Ultimately, we want to create space for athletes, box owners and fans to lead the sport – on and off the field. They have a right to determine the future of a sport they care so passionately about and have invested so much commitment,"
As a first step to legitimise the sport, United Athletes FX has introduced brand-neutral language to help people talk about the sport they are passionate and proud of. These terms include:
Page Updated Last on: Jun 17, 2020