Forrester Research Ranks MRB Public Relations Among Worlds Top Channel-Focused Public Relations Firm
IT industry researcher recognizes public relations front-runners that are well-versed in new media expectations and quickly changing market trends
By: MRB Public Relations, Inc.
One of the most influential research and advisory firms in the world, Forrester works with business and technology leaders to drive customer-obsessed vision, strategy and execution that accelerate growth. The firm's unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies and the shared wisdom of its most innovative clients.
"At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI," explained Forrester's Jay McBain, principal analyst, channel partnerships and alliances. "As COVID-19 has changed the marketing and advertising calculus for every vendor, the value of finding a strong channel-focused PR person (or firm) is more important than ever."
MRB Public Relations, Inc. was named among an elite group of only 85 global firms, and one of only 44 located in the U.S. to earn the Top Channel-Focused Public Relations Firms distinction. The list was evaluated based on direct input from media companies as well as channel consultants working with public relations professionals on a regular basis.
"Our entire team of professionals have deep roots in the IT channel and have delivered client public relations successes spanning nearly three decades," said Michael Becce, CEO of MRB Public Relations, Inc. "We have represented some of the world's largest channel partners & service providers and know the ins-and-outs that help establish more meaningful relationships."
To read the full report feature, "Do Channel Vendors Need Public Relations Anymore?", click here (https://go.forrester.com/
About MRB Public Relations, Inc.
Founded in 1992, MRB Public Relations started as a media research firm, helping leading business, broadcast and technology trade media develop stories they planned on covering. With a focus on information technology and cybersecurity, MRB has led its clients to numerous lucrative acquisitions, and over a half billion dollars in funding. Our media research techniques and ideals lead to an impressive prowess in media relations. Visit https://mrbpr.com/