Bitreel Selected for MassChallenge 2020 Accelerator

CAMBRIDGE, Mass. - June 4, 2020 - PRLog -- Tuesday, Bitreel was selected to participate in MassChallenge's 2020 accelerator program. Bitreel was one of thousands of other startups to apply for the MassChallenge accelerator programs in Boston, Rhode Island, Switzerland, Houston, and Austin.

Since March, MassChallenge's world-class network of investors, serial entrepreneurs, corporate executives, and academics have evaluated applications based on each startup's ability to demonstrate high impact and high potential in their respective industries. MassChallenge is committed to supporting and inspiring the latest innovations that will reshape our world.

"We are very excited to be part of the 2020 MassChallenge cohort," said Cosmo Kramer, CEO of Bitreel. "MassChallenge is recognized as one of the best accelerator programs globally and our team is honored to be one of the roughly 9% of startups selected from around the world. We are particularly excited to gain access to MassChallenge's global network of experts and resources. We plan to leverage those resources to reinvent the mobile shopping experience."

Bitreel is reinventing mobile shopping with augmented reality. They develop virtual showrooms and 3D products that enable customers to digitally overlay products into their homes. The result is higher conversion rates, higher average order values, and lower returns. Bitreel continues to grow clientele in furniture and home decor as augmented reality is expected to grow 250% to $3.1B by 2022.

About Bitreel

Bitreel is a retail technology company based in Cambridge, MA. Founded in 2019, Bitreel develops virtual showrooms and 3D product renderings for furniture and home decor retailers. Visit ( to learn more.

About MassChallenge

MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Switzerland, Texas, and the UK, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential early stage startups across all industries, from anywhere in the world. To date, more than 2,400 MassChallenge alumni have raised more than $6.2 billion in funding, generated over $3 billion in revenue, and created over 157,000 total jobs. Learn more about MassChallenge at (

Michael Lazar
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Location:Cambridge - Massachusetts - United States
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