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Seattle Marketing Agency Says Companies Need To Rework Their Value Prop In Response To Coronavirus
Sugarbird Marketing supports businesses needing to reposition because of coronavirus
"More and more businesses are realizing that they have to make large or small changes to their business model in response to lingering stay-at-home orders," said Janinne Brunyee, Sugarbird Marketing CEO. "Many of our clients have had to make a significant pivot that requires them to serve customers in a new way. For example, On Safari Foods, a Seattle-based catering company, has shifted to selling fresh and frozen entrees directly to consumers."
Brunyee says that as a result, many businesses need to take the time to review and rework their value proposition to customers. "Developing a deep understanding of the new value that your business delivers to customers is a crucial foundation step for any business when they work to set themselves up for future growth."
Sugarbird Marketing offers Value Proposition Discovery services to businesses off all kinds and sizes. The output is a brand messaging narrative (or elevator pitch) that allows companies to restructure effective communications across all their to-customer channels.
"Once you have finalized your new and expanded messaging, it is time to update your website or, in many cases, build a new website that communicates your value proposition in an engaging and effective way," she said.
Brunyee said that Wix is the website platform of choice for many Sugarbird Marketing customers. "Our Wix website examples (https://www.sugarbirdmarketing.com/
In the past few months, Sugarbird Marketing has built websites on the Wix platform for Secure Connections Retreats https://www.secureconnectionsretreats.com/
ABOUT SUGARBIRD MARKETING
Sugarbird Marketing is a purpose-driven marketing agency in Seattle. We specialize in brand messaging, content marketing, website development and digital marketing solutions. We are proudly a woman-owned business.