- June 1, 2020
-- The Dieringer Research Group, Inc. (The DRG), a full-service marketing research firm, is pleased to announce that Klein & Partners is now an affiliate of The DRG. Klein & Partners is a research and brand consulting firm, located in Orland Park, IL, serving clients across the healthcare industry.
As a client of The DRG for the past 15 years, Klein & Partners has relied on The DRG to conduct the firm's quantitative market research studies including field services and data processing. In 2019, the two firms began developing plans to take their partnership a step further by entering into an affiliate agreement and begin working even more closely together, while maintaining their fully independent status. As a result, their respective clients will be gaining a great benefit from the synergies of the newly affiliated suite of end-to-end marketing research consulting services.
Over the years, The DRG has become very familiar with Klein & Partners' philosophy of healthcare brand research and proprietary methodologies. Moving forward as affiliates opens opportunities for the two companies to bring their clients enhanced research solutions through the combination of their extensive industry experience and unique core strengths. "We are thankful for the deep trust Klein & Partners has placed in The DRG to help deliver high-quality consumer insights to their clients over the past 15 years," said Lanie Johnson, President and CEO of The DRG. "This new strategic alliance is a great opportunity for both companies to further serve our clients given our similar core values and complementary product offerings in the marketing research industry." While this new partnership is taking shape at a time of great disruption brought on by the COVID-19 pandemic, both companies see many opportunities to be of even greater service to their clients, many of whom are rapidly adapting to meet their own customers' shifting needs.
ABOUT THE DRG – The Dieringer Research Group, Inc. (The DRG) is a full-service marketing research firm that turns customer stories into knowledge clients can use to create better products, better services, and more meaningful brand relationships. They serve clients across many industries including healthcare and insurance, banking and finance, agencies, and utilities. The DRG specializes in research topic areas from CX/EX research to brand awareness and perception, new product development, advertising and communications effectiveness, and market opportunity. They are certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). To learn more, please visit www.thedrg.com
ABOUT KLEIN & PARTNERS – Klein & Partners is a healthcare marketing research consultancy providing the most reliable, timely, and cost-effective healthcare market information, empowering their clients to make well-informed and financially sound decisions. To learn more, please visit www.kleinandpartners.com.