Young musicians perform jazz standards with ZEDRA partnership funding collaboration online
London based World Heart Beat Music Academy developed a music making project, funded by ZEDRA, the global active wealth, corporate and fund solutions specialist to keep its young people learning music together, even though they were apart.
With exemplary jazz programmes and top-musicians such as Tony Kofi and Byron Wallen teaching at the academy, World Heart Beat has a strong affinity with jazz. The chosen standards 'We'll Be Together Again' has been recorded by many jazz greats including Billie Holiday, Ella Fitzgerald and Frank Sinatra. The second, 'One for Daddy O' was written and recorded by the late, great saxophonist Cannonball Adderley. It has been arranged and mixed by two-time Grammy Award winner, Cameron Craig.
Working on the music videos remotely provided an opportunity to develop skills, creativity and a sense of purpose for the young musicians whilst isolated at home. They were able to enjoy the familiarity of working with their World Heart Beat 'family' as well as achieving a sense of achievement and pride in their finished work.
ZEDRA's partnership funding ensures the jazz students receive tuition from exceptional musicians, attend masterclasses from visiting artists, play in regular combo and ensemble sessions and perform in a wide variety of venues.
Last month, World Heart Beat produced its first lockdown music video, Stevie Wonder's legendary and uplifting classic 'Another Star' featuring over one hundred young people from the academy.
Sahana Gero, Founder and Artistic Director said:
"Music brings about the feelings of oneness and community which are so vital, especially in these times. With our ZEDRA Talent Development – Jazz Programme in place we wanted to nurture our young people's love and commitment to jazz so that they could hone their craft whilst at home.
Bart Deconinck, ZEDRA Executive Chairman said:
"I am delighted to see what the musicians at the World Heart Beat Music Academy have managed to achieve under the very difficult conditions of lockdown. Musicians work as teams, just like in business so this will have been particularly hard for them. T
ZEDRA has a proud track record of supporting local communities in the countries it operates in around the world. At is core are the values of self-improvement and an entrepreneurial approach, which is summarised in its "do more to achieve more" approach. This year ZEDRA has decided to build on this work and add a global dynamic by supporting the World Heart Beat Music Academy.