Caliston Digital partners with Social Media Status for marketing analytics
The innovative marketing agency invests in new specialist agency management platform (AMP).
By: Caliston Digital
Caliston will take advantage of the advanced features the platform has to offer for Organic & Paid Search, UX and Social Media Marketing. In the deal all current and future Caliston Digital clients will be integrated into the platform. The software will also be used to manage workload, produce project estimates. Human resources features, including an employee holiday management system will also be utilised.
However the main function of the analytics software will be for analysing traffic and predicting performance, which is what the agency expects to be the main benefit for existing and future clients.
The creative marketing agency has been in the forefront of search and social media marketing since its inception. With a 15 strong team mainly based in the UK, the company specialises in the provision of online marketing services for small and medium-sized companies worldwide.
About Social Media Status
The company started development of an agency management tool in 2016 and tested for 2 years before the full release. It now has a fully integrated SaaS system with all major APIs such as Google Analytics, Search Console, Facebook, Instagram, Twitter, MailChimp and many more.
Social Media Status offers a full suite of tools to run client accounts as well as an agency team with team/task/time management features and other human resources tools.