Digital Fans Drive Demand for Integrated Audio Visual Experiences Throughout Live Event Venues
VITEC and Daktronics Executives Describe Growing Role of IP Networks in Designing Optimal AV Experiences
As a result, strategic conversations of executives responsible for planning, building or renovating sports and entertainment venues are zeroing in on digital engagement strategies that require the latest technologies to achieve desired business objectives.
New Strategies Require Venue Migration to IP Networks
"Stadiums and arenas that hope to maximize the benefits of the digital world will have to re-think the implications of their video strategy," notes Joe Walsh, vice president of sales, sports & entertainment division at VITEC, a provider of end-to-end video streaming solutions for sports and entertainment venues.
"Many stadiums today rely on an RF (radio frequency) infrastructure. However, there is a broad move to replace these legacy networks with internet protocol (IP) infrastructure to meet the expectations of today's digital fan base," he says.
IP networks provide greater flexibility, interoperability and intelligence as well as introducing new ways of engaging with fans during live events. Venues have an opportunity to add more layers of newly designed digital experiences that integrate the inner bowl action with displays in concession areas and through mobile devices.
"We know that fans want a more unified experience,"
Beyond the Fan Experience - Revenue Maximization
There are other benefits associated with integrating IP infrastructures at stadiums and arenas. The technology can play a major role in integrating and optimizing collaboration among business groups.
"Marketing groups, for instance, do not typically interact with the guest services teams, which in turn have had little contact or interaction with game production crews. Even though they all wear the same badge, their missions are often completed in silos. By moving to a digital environment, there is a major opportunity to connect these silos and unlock a whole range of untapped value," says Koch
Consequently, venues are well positioned to more effectively coordinate and support what's happening on the field and its relationship to back office operations -- for concession, advertising and retail.
"An effective digital strategy provides options for making real-time decisions based on the dynamics of the day," says Koch.
To learn more, visit VITEC (https://www.vitec.com/