Famer and the National Basketball Players Association Team Up to Launch the NBPA Training Ground

NEW YORK - May 27, 2020 - PRLog -- Famer, the sports coaching and mentorship mobile platform, today announced a landmark partnership with the National Basketball Players Association (NBPA) which will allow professional players and elite trainers and coaches to create and share custom personal training videos and communicate with kids and their parents for free. Hosted on the NBPA Training Ground channel on Famer, these custom videos will feature drills and skill training as well as strength and conditioning workouts. Youth players will also be able to upload their own videos on the interactive platform and receive direct feedback from the best players and trainers in the world. Today marks the launch of this partnership in the US which will expand to reach a larger global audience in the coming months.

The NBPA Training Ground will be presented by Spalding, and its initial launch will feature videos and training with NBPA members including Aaron Gordon, Andre Drummond and others as well as with NBA-level trainers such as Chris Matthews and Tim and Ross Burns.

"The current issue of social distancing in youth sports also brings the opportunity for innovation and engagement with kids in a truly unique way," said Famer CEO Rich Abend. "This partnership with the NBPA is a great example of how to bring curated communication and training from the world's best athletes and trainers directly to kids via their mobile phones. It will help kids stay active and connected through COVID-19 but also will continue to grow in the coming months and years for athletes of every skill level around the world."

"Over the last few years, our NBPA youth camps and training clinics have given us the opportunity to make a positive impact in grassroots basketball in major cities like New York and Los Angeles," said Dan Gladstone, SVP of Grassroots Basketball & Business Development for THINK450, the for-profit arm of the NBPA. "This collaboration with Famer allows us and our members to digitally connect with the larger grassroots basketball community throughout this pandemic, and also expand our reach and impact globally in the long term. We look forward to having kids of all ages and skill levels train with us and to finding ways to continue to innovate with our players and brand partners."

"Since entering the league, I've come to really appreciate the importance of the fundamentals I learned as a kid," said Aaron Gordon, whose instructional videos will be available on the NBPA Training Ground.

*For a look at the action, check out this video: https://youtu.be/1gYHKaQkaPk.