- May 22, 2020
-- In the midst of the corona pandemic, car rental companies like ours have been hit hard. With the closure of the Jomo Kenyatta International Airport, East Africa's largest airport and one Kenya's biggest tourist attraction, the Masai Mara being temporarily closed, but more importantly the lack of high-margin international travelers for the rest of the year, things will be tough for a while. We live in unprecedented times indeed.
The cessation of non-essential travel in and out of the Nairobi Metropolitan area, in adherence to the latest guidelines of the ministry of health and the national government, meant that business and leisure travel came to a halt. Many Kenyans were inconvenienced over the Easter holidays as many with relatives outside of Nairobi metropolitan were starved out of the opportunity to spend the long weekend with their loved ones. Operators in the industry missed out on an opportunity to cash in big as with previous seasons where the demand for cars was higher than the supply. With some operators even convincing their friends with cars who didn't have plans to leave the city to loan out their cars and make a quick buck in the process.
With some companies well positioned to continue providing travel services to customers, some are doing more than others to whether the storm. There is a lot of opportunity to get ahead of the curve by innovating on ideas such as offering customized packages. Shaking up on custom packages and offering something that works with the current environment, allows industry players to maintain the value of their services, while getting their names in front of new audiences to be even better established in a post-COVID world
As more people spend time online while at home, it is more important now than ever to remain relevant. It remains to be clear that once the corona virus pandemic subsides, things will resume normally or we will have to conform to the new normal.
One thing that is for sure and every one is in agreement on, is the return of business at some point.