10 Shopping Habits That Have Been Impacted By Coronavirus
Goxip Data Reveals How The Pandemic Has Affected The Way We Shop Online
How The Pandemic Has Affected The Way We Shop Online
• In the last month, searches for swimwear have decreased by 87% compared to this time last year, which could be as a result of flight restrictions and holiday cancellations.
• More men are purchasing online. Goxip has seen sales for women vs men's items go from a rate of 3-1 in January, to 2-1 currently, with sales for men's items up 41% month on month.
• Celebrities are using fashion to spread the word, not the virus. There have been over 30,000 searches for celebrity inspired coronavirus masks. Singer Songwriter Billie Eilish wore head-to-toe custom-made Gucci at the Grammy Awards in January but it was her 'Gucci mask' that generated a surge of searches. Despite the custom made mask not being sold online, searches for 'Gucci mask' increased by 210% the next day.
Designers are using fashion to make a statement. French Designer, Marine Serre sent models sporting face masks down the runway in Paris Fashion week. Searches for the designer increased by 130% the following week. Celebrities such as Singer Songwriter Rita Ora have been spotted wearing one.
• Need for activewear remains consistent, despite gym attendance plummeting. Whether people are doing home workouts, or wanting comfortable work from home attire, sportswear sales are up 39% globally. Sales for 'yoga mats' have doubled since last month, with Adidas the most purchased.
• Perhaps through necessity to remain in a calming environment throughout all this uncertainty, sales for candles have increased by 45% since last month.
• With a higher demand to keep healthier than ever right now, Goxip has noted a 82% rise in traffic to the 'supplements' page category. Multivitamins are currently the most sought after supplement, followed by Omega 3.
• Special occasion items have seen a decline in popularity. Sales for women's 'party dresses' have decreased by 105% since January and men's 'blazers and suits' are down 65%.
• Despite a clear rise in popularity for online shopping over the last 3 months, customers on Goxip are actually spending less money per transaction, (-35%) compared to this time last year, contradicting the bulk buying we're seeing in food shops around the world.
If you would like to reference any of this information, please make sure to credit the 'Fashion and Lifestyle Search Platform Goxip', with a clickable link to the report below: