Marketing & Finance: A Perfect Match

MUMBAI, India - May 11, 2020 - PRLog -- Marketing & Finance: A Perfect Match for Your Business.

Financial Decisions in Marketing

Finance forms the backbone of any business activity and marketing is no exception. Just like bread and butter, marketing and finance go hand in hand. The growth, expansion and all decision-making activities impact and influence one another. In a similar vein, the impact of financial decisions is visible in marketing decisions and vice versa. As competition increases, every company irrespective of its size or scale of operations must invest in some marketing activity that will create value in the long term.
A sound marketing strategy helps in generating goodwill for your brand which in turn results in higher market share. With the help of a focused marketing strategy, a company can enjoy a high level of customer satisfaction, good CSR benefits, rapid innovation, greater brand equity, excellent financial performance year on year, reduced cost of debt and even a higher stock return. So instead of thinking about marketing as an expense or sunk cost, think of it as an investment which will give exponential returns for your brand.

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