2b Acting pioneers a new way to generate income from videos
Selective Interactive Videos can add value to videos providing potential customers with new reasons to buy.
By: 2b Acting
These revenue streams kept the larger content makers happy but for independent producers, it was only possible to make a living directly from productions when Videos and DVDs emerged. However, this was until the internet support of videos destroyed these markets.
To make matters worse the internet gave birth to channels such as Youtube where a tremendous amount of content became available for free leading to an expectation that small producers' outputs should also be free. When large companies such as Netflix, Amazon, and Sky effectively allowed access to thousands of titles at prices that no independent can compete with.
Content only videos are hard to sell when you are an independent producer. For this reason, 2b Acting is working on this problem in order to open new revenue streams to tell stories.
What does a selective interactive video offer?
The ability to enhance, change, explore, and engage with content in unique ways takes creativity to a whole new level that customers can be enticed to buy.
Producers can now offer interactivity to separate their content from all others thereby giving them a unique offering.
However, as 2b Acting is proving, no interactivity is the same so it is unlikely that
independent producers will be shut out of this new market. On the contrary. The
enhancement of content works best when it forms part of the creation process. Many
small independents are better able to produce new material more rapidly than larger
companies. This really does open opportunities for creatives. New stories, new
filming techniques, new ways for viewers to engage. A new industry. An exciting
The big question is:
"Will people be willing to pay for interactivity?"
As pioneers, this is 2b acting's responsibility to answer. Their enhanced mode which
gives access to the interactive components in each video on their InView platform is
being offered to their visitors. If they are successful in selling interactivity in this way,
it will be the proof-of-concept of a model the industry can follow.
"We've set the price to use our enhanced mode as low as possible at just 1.99 for 7
days," says 2b Acting. "This we hope will encourage many to experience the diverse
methods of story-telling that interactive videos offer. We also look forward to
feedback as responses will guide future development."
It is a bold step the company is taking but they are committed to proving it can be
To try enhanced mode on InView visit 2bacting.com
2b Acting/David Jones