SGS Explains How Quality is the Way to Succeed in the Growing Sustainable Fashion Market

SGS looks sustainability and how manufacturers can capitalize on this trend.
GENEVA - May 1, 2020 - PRLog -- More consumers are pursuing a sustainable lifestyle. For sustainable fashion to success as a business model, products must meet or exceed both market regulations and consumer expectations. To demonstrate this, products must be verified to demonstrate their quality, durability and versatility.

Jean-Paul Gaultier's announcement of his retirement, partly because of the "ridiculous" levels of waste, signals a shift towards more sustainable fashion. This phenomenon is not only industry based. Consumers are searching for sustainable products – 19% of fashion related online searches now incorporate terms such as environment, sustainability and ethics. This comes from a better understanding of some industry practices.

WRAP estimates that the UK alone disposes of GBP 140 million of clothing into landfill every year. On a global scale, that could mean around USD 500 billion of value is lost every year due to clothing underutilization. At the same time, biodegradable and non-biodegradable chemical substances carried on disposed clothing are being discharged into the environment, leading to calls for reductions in the use and disposal of harmful chemicals during manufacturing. Underutilization also indicates significant waste of production costs in terms of water, energy, chemicals, labor, etc.

Consumers still want high quality products. For manufacturers, the business model for relies on fewer styles that cover a variety of outfits and that can be worn for multiple purposes. High quality products last longer and so consumers are happy to pay more. Better quality and less quantity also mean lower incidental costs for manufacturers - shipping, storage, maintenance, etc. and a reduction in input costs. Creating clothing in this fashion allows manufacturers to increase margins.

To succeed in the sustainable clothing market, products need to conform to, or exceed, market regulations and consumer expectations. Happy consumers will have greater loyalty to a brand that improves its reputation.

SGS Softlines Services

SGS has a worldwide network of over 40 state-of-the-art laboratories specializing in testing of apparel, footwear and home textiles. Their committed team is drawn from multi-disciplinary backgrounds, allowing them to carry out a comprehensive range of chemical (, material (, colorfastness &shrinkage (, physical & mechanical (, and flammability testing ( SGS helps companies ensure quality, performance and compliance with international, industrial and regulatory standards worldwide. Learn more about SGS's Softlines ( Services.

For more information, please contact:

Min Zhu, Ph.D.
Consumer and Retail Services
US & Canada Softlines, Technical Director
SGS North America, Inc.


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