SGS Explains How Quality is the Way to Succeed in the Growing Sustainable Fashion Market
SGS looks sustainability and how manufacturers can capitalize on this trend.
Jean-Paul Gaultier's announcement of his retirement, partly because of the "ridiculous"
WRAP estimates that the UK alone disposes of GBP 140 million of clothing into landfill every year. On a global scale, that could mean around USD 500 billion of value is lost every year due to clothing underutilization. At the same time, biodegradable and non-biodegradable chemical substances carried on disposed clothing are being discharged into the environment, leading to calls for reductions in the use and disposal of harmful chemicals during manufacturing. Underutilization also indicates significant waste of production costs in terms of water, energy, chemicals, labor, etc.
Consumers still want high quality products. For manufacturers, the business model for relies on fewer styles that cover a variety of outfits and that can be worn for multiple purposes. High quality products last longer and so consumers are happy to pay more. Better quality and less quantity also mean lower incidental costs for manufacturers - shipping, storage, maintenance, etc. and a reduction in input costs. Creating clothing in this fashion allows manufacturers to increase margins.
To succeed in the sustainable clothing market, products need to conform to, or exceed, market regulations and consumer expectations. Happy consumers will have greater loyalty to a brand that improves its reputation.
SGS Softlines Services
SGS has a worldwide network of over 40 state-of-the-
For more information, please contact:
Min Zhu, Ph.D.
Consumer and Retail Services
US & Canada Softlines, Technical Director
SGS North America, Inc.