Puma - Brand Strategy Case Study
A Transformative Journey Of Puma From Target Setting To Execution
For 70 decades, PUMA has developed products for the quickest athletes on Earth. The PUMA world extends across Soccer, Running, Coaching, Fitness, Basketball, Golf, Motorsports, and layout collaborations with icons like Rihanna. Headquartered in Herzogenaurach, Germany, the PUMA Group creates and distributes apparel, apparel, and accessories in the fashion sportswear business, through brands PUMA, Cobra Golf and Dobotex - its underwear and socks department based in the Netherlands. Getting the fastest brand on the planet isn't just a mission statement, it's the catalyst for a business culture decided to discover and shape what lies outside.
Puma has always been committed to positioning itself in the market through technology adoption such as automation, IT and social networking (Laird 2012; Palli, Biogiotti & Melchiorri n.d.). The reason behind the institution of the mobile system by Puma revolves around three major facets.
First, the sooner paper-based system had become ineffective because of the rapid growth of the corporation. For Puma which dealt with customer goods, efficacy was paramount as it determined the introduction of a royal client base in addition to the association between the firm, employees and customers.
When compared to the computerized system, the elderly system required that the physical efforts of the individual resources to be set in all activities which greatly reduced efficiency. Really, Palli, Biogiotti and Melchiorri (n.d.) clarify how Puma has continued to boost efficacy through operational systems' flexibility and performance.
Another factor involves mistakes that resulted in numerous consumer complaints and unnecessary wastage of resources. It may be contended that unlike an automatic system, a manual method like the paper-based system can and has resulted into numerous human errors. Thus, once the system made wrong deliveries, the clients clearly whined and lost the trust they had in the corporation.
As a matter of fact, the company couldn't adapt loss and needed to execute a more reliable system. Besides client complaints, both tangible and intangible resources were wasted. Human resources were employed in huge amounts and had to invest more time in order to complete an order which eventually led to low profitability.
As a result of rapid growth, Puma experienced some issues related to their warehouse operations and meeting the requirements of customers, workers and the firm as a whole. As a result, the motivation to embrace a cell system for the warehouse originated in the need to increase efficiency, reduce errors and increase speed. This system that included of handheld computers, bar codes along with a central server managed to automate the majority of the warehouse operations. The advantages accrued notify of increased profitability, workers' pride and creation of customer value. For More Case studies follow : https://www.comprastore.com