Impact of Google Showcase Ads for Beauty Product Keywords

BURLINGTON, Mass. - April 27, 2020 - PRLog -- Google showcase ads are another form of shopping ad that appears at the top of the search result list for broad and non-branded keywords. When it comes to setting up these ads, you have the option of creating group-related products and showing them to searchers using broader terms (i.e., "hoodies" or "guitar"). These ads are often used for brand advertising and target keywords at the top of the search funnel.

A showcase ad targets customers in the research phase before they have made a buying decision. Google charges for these ads based on Cost Per Engagement. That means that you are charged only when users click on your ads and engage with the related catalogs that are displayed in the pop-up window for at least 10 seconds or if they click on any product to get to your website page. This charging mechanism makes it the best adoption when targeting customers using generic search terms, followed by product ads that use long-tail keywords where customer buying intent has become more focused. Due to pricing and the ability to target buyers early, showcase ads are becoming more popular. Since its launch in 2017, Google has expanded showcase ads to more countries. In 2016, showcase ads accounted for 70% of non-branded paid clicks on Google.

Small to big brands are competing for broader and generic search terms to acquire more visitors to their website.

At GrowByData, we have been collecting data for 287 keywords for beauty products for the last three months. The combined monthly search volume of these keywords, per the Google keyword planner, is approximately 36 million. A total of 190 distinct advertisers was detected during this period. The data were collected from four different regions of the United States, three times a day at the seventh, eleventh and fifteenth hours. Below are the insights from our data collection.

1) Most Competitive Region and Hour
The data in the following graph shows that the U.S. West (N. California) region is the most competitive region in the seventh hour with 71% of advertisers competing, followed by 66% of advertisers from the U.S. East (N. Virginia) competing during the fifteenth hour. The data show that the U.S. West (Oregon) region is the least competitive region.

You can get more details of Google Showcase Ads from the blog "https://growbydata.com/impact-of-google-showcase-ads-beauty-keywords/"