Time To Make A Name For Yourself

LONDON - April 20, 2020 - PRLog -- Your brand identity is how customers perceive you. A simple way to look at it, is to view your brand as a person. Someone unique, with their own beliefs, values, look and feel. Your brand identity is what sets you apart from others.

Our advice is to build your brand identity online. Even if you don't conduct your business online – perhaps you're a café owner or run a beauty salon – your customers will still expect to have a digital presence.

The difficulty here is that for a new business, building an online profile can take time. And it can be costly. We are regularly approached by start-ups and small businesses who want to build their presence online, but have limited budgets.

To help solve this problem, my team at Seymour PR (http://www.seymourpr.co.uk/) has partnered with digital marketing agency, Brandlective (https://www.brandlective.com/), to launch Profile Kickstarter; a service that offers businesses without  PR and marketing budgets a means to quickly build brand identity online.

• BE CLEAR

To build a strong brand identity, it's important to establish a clear mission statement and set of brand values. Your brand must look, sound and send a concise message across your website, social media, and all marketing materials.

• START WITH YOUR STORY

As customers ourselves, we know that the best brands are those which sell us an authentic story. Often, start-ups and small brands leave PR until the end of their marketing plan which can have a major impact on the quality of storytelling that they can produce when the time is right. The story is how we connect with a brand and ultimately, leads to purchasing decisions.

• DON'T BE AFRAID OF THE LITTLE GUYS

We all want to see our name written on the pink pages of the FT, or the front cover of TIME. Trust me, I get it. But when it comes to media, you're most likely going to have to work your way to the top, so don't dismiss smaller online media outlets.

Our Profile Kickstarter service focuses on placing features with online media titles in order to dominate Google search results.

• THE CUSTOMER COMES FIRST

Your job is to be the solution to your customer's problem. Sometimes, that means stepping outside your comfort zone. Stacey Kehoe, communications director at Brandlective comments: "Around 79% of brands lack engagement online. It's about considering where your audience spends its time online. Make sure you're building your brand identity on a platform that your customers are actually using, rather than your favourite platform."

The new Profile Kickstarter service requires a minimum three-month commitment at £795 per month. For more information, call 0203 490 4841