Dental Marketing Company Helps Dentist's Keep Emergency Rooms Free From Dental Related Emergencies

By: Innovate Dental Marketing
HOUSTON - April 2, 2020 - PRLog -- Innovate Dental Marketing, a Marketing Agency based in Houston, Texas that specializes in Marketing and Communications for Dental Practices and Dental Service Organizations (DSO's), is proactively working with Dental Practices across the country to help them better communicate with their communities that dental related emergencies need to stay out of Emergency Rooms during the current COVID-19 Pandemic.

Due to the current COVID-19 Pandemic, Dental Practices across the United States have been asked to stop "elective" procedures in an effort to:

  A) limit the exposure and potential spread of COVID-19 to both patients and staff, as well as
  B) conserve much needed Personal Protective Equipment (PPE) that is needed at hospitals across the country as they prepare for a potentially overwhelming Pandemic.

On March 16th, 2020, the American Dental Association issued a statement that read:
"The ADA is recommending that dentists nationwide postpone elective procedures in response to the spread of the coronavirus disease, COVID-19, across the country." It goes on to state, "Concentrating on emergency dental care will allow us to care for our emergency patients and alleviate the burden that dental emergencies would place on hospital emergency departments."

Since that statement, individual State Dental Associations and State Boards have followed the ADA's lead to offer additional regulations prohibiting treatments that are defined as "elective". These States also have put in place dates that range as far out as June 15th before dental practices can re-open for all care for their patients.

"The unintended consequence is that a lot of Dental Practices are just shutting down completely since they are not able to generate sustainable revenues from emergency dental procedures alone," says Michael Fleming, President and CEO at Innovate Dental Marketing. He goes on the state, "Now that Emergency Departments are overwhelmed with preparation and care surrounding the current COVID-19 Pandemic, the last thing that these ED's need are Dental Related Emergencies that could easily be handled at a local dental practice."

According to recent research obtained by Innovate Dental Marketing, there were approximately 3 Million Dental related Emergencies that wound up in Medical Emergency Departments across the United States in 2019.

"Based on this research, we are looking at an average of 250,000 dental related visits to Emergency Departments every single month across the United States," says Michael, "and this estimate is based on when all local dental practices were operating as normal!" He adds, "Now that Dental practices are closing across the country, this burden on our Emergency Departments can only grow larger, placing an extra strain on an already brittle and overwhelmed Hospital infrastructure."

Acknowledging this trajectory, Michael and his team at Innovate Dental Marketing have now made it their Mission and Purpose to work with dental practices across the country to help get the message out to their individual communities that although they are not open for 'business as usual', they ARE open and available to care for any and all emergency dental related concerns that they may have. In addition, Innovate Dental Marketing is also encouraging community members themselves to be mindful of their dental related emergencies, and asks that they keep these types of emergencies out of Emergency Departments unless there's no other option available to them.

How Innovate Dental Marketing Is Helping Dental Practices Communicate With Their Community

Innovate Dental Marketing is helping their clients use multiple types of media to help communicate such messages as "We Can Do It" and "Doing Our Part". Communications like these convey a message that it is both the Dentist's AND Patients responsibility to keep any and all dental related emergencies out of their local Emergency Departments. These messages have been shared via Television, Radio, Social Media, Google Ads, Facebook Ads, Instagram Ads, Websites, and Direct Mail just to name a few.

Cody Gallagher, Vice President of Sales at Innovate Dental Marketing, is excited at how well these messages are being received by both Dentists and Patients alike and shared that, "Helping Dentists stay connected to the community they serve has been a truly uplifting experience. Seeing how the practices we serve are so tightly woven into the fabric of their towns and cities reminds me how connected Dentistry is to everyday life." And it is because of this connection that Innovate Dental Marketing believes that Dentists are an essential piece to America's Healthcare System, and are eager to share their message with all of their community!

How Dentists can Take Action to Educate Their Community Today:

Dentist's that are looking to take advantage of this great resource and educate their community are encouraged to contact Innovate Dental Marketing directly by either calling (503) 260-1539, visiting, or emailing to

Michael Fleming
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Tags:Dental Marketing, Dentist, Dental Service Organization, Dso, Dental Advertising, Dentistry
Industry:Advertising, Business, Marketing
Location:Houston - Texas - United States
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