Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2020-2024 Edition)

DELHI, India - April 2, 2020 - PRLog -- The report titled " Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2020-2024 Edition)" includes detailed analysis of the market in terms of value and growth. The report also includes analysis of the market in terms of value for regions such as the US, Europe, Middle East and Africa (EMEA) and Asia Pacific.

Under competitive scenario, different players in the global media intelligence and PR software market have compared on the basis of share. Also, various products offered by different media intelligence companies have been compared on the basis of capacity.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall media intelligence and PR software market has also been forecasted for the years 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.


Company Coverage

Cision Ltd.
Meltwater
Isentia Group Ltd.
WPP Plc (Kantar Media)

Regional Coverage

The US
Europe, Middle East and Africa (EMEA)
Asia Pacific

Executive Summary

Media intelligence is a process to gather and analyze a large quantum of information that is produced by various media channels in order to access data on parameters such as business performance, consumers, competitors, and market sectors. Media intelligence companies extract information that is of interest to their clients from this data. Clients can use the data and use it to improve public relations (PR) or marketing content their brand has created. Media intelligence and PR software helps brands and businesses automate various tasks falling within public relations such as media monitoring, media analysis and influencer analysis.

The global media intelligence and PR software market is segmented on the basis of type of solution and application. On the basis of type of solution, the market can be further bifurcated into media monitoring, media analysis, press release distribution and influencer analysis. On the basis of type of application, the market is divided into BFSI, consumer goods and retail, government and private sector, telecom, IT, healthcare, media and entertainment.


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