TRUWEAR Announces "GIVE 20 GET 20" COVID Campaign
In a remarkably sincere letter to consumers, Truwear CEO, Joseph Hawes lays out his feelings, concerns, and the hope he has for the future.
Things have certainly gotten crazy fast. And honestly, I think a lot of us are wondering how this is all going to end. I have zero answers, but I just wanted to get some of my own thoughts down.
There's so much going on right now that feels uncertain; the news is filled with dark images and scary statistics. And most of us are worried, scared, and anxious about the future.
As a father, I'm worried about my children's health, education, and overall well-being. But I'm spending more time with them, enjoying them more, and really appreciating the happy moments I have.
As a husband I'm worried about providing for my family, trying to keep some semblance of normal, and somehow protecting them from this crazy pandemic. But I'm also talking to my wife more and trying to spend more quality time with her. I feel our relationship is getting even stronger as we try to figure all of this out together. And my extended family, which is spread all over the country, is texting and chatting more. We're probably closer now than we have been in a long time.
As a business owner I'm overwhelmed by the dire economic implications all of this is having on the world. It's uncertain and the ramifications are far-reaching. I've never seen anything like this in my life. But what I do know, what I have faith in, is the unconquerable spirit we, as a people, have. There are good things happening all around us. Even in these dark uncertain times people are reaching out, serving, and finding the good. Something I've found myself quoting often is "Real strength has to do with helping others" (Mr. Rogers).
So, I want to help. Somehow, we have to get through this together. The World Central Kitchen, Feeding America, Heart to Heart International, COVID-19 Response Fund, and the American Red Cross are all on the frontlines of this pandemic and in desperate need of funding. We all need to contribute, so Truwear is offering a 20% discount on all purchases and will equally distribute 20% of every sale to these worthy organizations throughout the entire month of April. Our month long "Give 20 Get 20" campaign will help support these valuable charities during this time of crisis. Simply use the code GIVE20GET20 at checkout.
Do what you can, where you can. And please, stay safe and stay healthy. I know we can bridge this divide together.
Truwear is a mission-driven clothing company built for the busy consumer. Their mission is to bridge the divide between comfort and class.