World Heart Beat Music Academy announced as ZEDRA's first international charity partner

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London City - London, Greater - England

LONDON - March 30, 2020 - PRLog -- World Heart Beat Music Academy and ZEDRA, the global active wealth, corporate and fund solutions specialist, have announced a new partnership, which celebrates the mutual values of the two organisations. ZEDRA's sponsorship will allow the charity to create a new jazz talent development programme for young musicians aged 14 – 25 years, many of whom live in challenging circumstances.

World Heart Beat Music Academy is based in Wandsworth, south west London. The charity provides music tuition and performances opportunities for 350 young people each year outside of school hours. World Heart Beat's mission is to provide opportunities for all, with an 'open door' approach that welcomes any young person interested in learning music. This commitment sees them providing bursaries and free instruments to more than half of the students that come through their door.

"We are delighted to have been selected as ZEDRA's first international charity partner, which will make a huge difference to us and our students. At World Heart Beat, we nurture young people's love and appreciation of jazz. This sponsorship will mean we can provide intensive talent development for passionate, gifted young people, who will really benefit."

Bart Deconinck, ZEDRA Executive Chairman adds, "With our international presence, we understand well that dealing with cultural differences is not always a smooth process. Music is one of the few universal forms of communication which can bridge language, cultural and even political barriers. Giving disadvantaged children the opportunity to express their ideas and feelings through music and seeing so many positive impacts on other aspects in their life can be very rewarding. At ZEDRA we truly believe in self-improvement, confidence and bold ideas. I am sure that the confidence you gain when standing up playing a solo changes the person you will become and the way you look at achieving excellence. This is why we are very excited by ZEDRA Talent Development – Jazz Programme. If ZEDRA can help young adults to grow their self-confidence and lay the foundations for success, we will have already started the process of changing their lives".

ZEDRA has a proud track record of supporting local communities in the countries it operates in around the world. At its core are the values of self-improvement and an entrepreneurial approach, which is summarised in its "do more to achieve more" approach.  ZEDRA actively encourages and supports its people who are engaged in valuable local projects, addressing challenging situations in the countries where they live. This year ZEDRA has decided to build on this work and add a global dynamic by supporting the World Heart Beat Music Academy.
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