Johann Balbuena Warns Cannabis Newcomers To Proceed With Caution Post-Coronavirus

SAN DIEGO - March 23, 2020 - PRLog -- Johann Balbuena, CEO of Balbuena Consulting, speaks out to forewarn and educate panicked entrepreneurs considering a move to cannabis. Balbuena praised the financial gain her company has experienced and mentions no decline in revenue, but expresses trepidation when asked about the success of her marketing efforts.

"Sales aren't a problem because of the need for it and the availability in the black market, but the cannabis industry relies on gatherings as a marketing tool given the communal culture," said Johann, an expert cannabis licensing consultant with businesses spanning the California coast.

Cannabis has made its mark as a profitable industry, but the effects of COVID-19 have deflated those interests. "Such high expectations [about the national Marijuana holiday "420"] have been trumped by the uncertainty set forth by the pandemic as consumers are now discouraged from congregating or passing the joint until further notice," says Johann.

According to Balbuena, "on any given day, marketing and advertising in cannabis are already characterized by roadblocks and frustration. For that reason, the industry relies on group gatherings and events to get the message to the masses. The coronavirus is responsible for the cancellation of all group gatherings, such as seminars, networking functions, and entertainment events for the near future following guidance from officials."

For more information, please visit www.balbuenaconsulting.com

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About Johann Balbuena

Johann Balbuena is the founder of Balbuena Consulting, a full-service cannabis industry consulting firm, specializing in commercial cannabis license and permit acquisition. In addition to Balbuena Consulting, the US Navy Veteran founded Synergy Studios, a media company whose sole purpose is to create content that emphasizes the culture surrounding wellness lifestyle culture.

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