Spire talks about effective branding at the Indonesia Digital Marketing Conference
On 30 November, Spire participated as a speaker at the Indonesia Digital Marketing Conference (IDMC) in Jakarta, Indonesia.
By: spire research and consulting
Jeffrey highlighted that Indonesia's digital transformation space is valued at USD150 million in 2019. He argued that digital transformation strategies not only help in "post-sales"
Jeffrey explained that business marketing consists of various pillars that connect the seller and provider with the consumer. Digital transformation for any product or service ensures proper visibility and new opportunities to grow the brand through various media.
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.
Spire exists to undertake such projects with distinction.