Mark Spain Real Estate Reports on iBuyer Growth in the Atlanta Real Estate Market

ATLANTA - March 10, 2020 - PRLog -- The iBuyer (instant buyer)  movement has only existed since 2014. News coverage of this new and faster way to sell one's home has grown dramatically. But how is it affecting the metro Atlanta real estate market?

Mark Spain Real Estate, an independent real estate brokerage annually named to Atlanta Business Chronicle's Top 25 Real Estate Companies (based on annual sales production), has some insights, both from an internal perspective and overall market growth. Mark Spain Real Estate implemented its Guaranteed Offer program a few years ago, allowing homeowners to sell their home hassle-free with no showings or open houses and closings in as little as 21 days. Now, the firm has billboards around metro Atlanta talking about its Guaranteed Offer.

Because Mark Spain Real Estate's Guaranteed Offer provides clients similar benefits to selling directly to an iBuyer, Mark Spain monitors the iBuyer market. The number of homes sold through programs like Mark Spain's Guaranteed Offer has increased over 300 percent since 2015, with the largest growth in the South and Southwest.

iBuyers had 4 percent of home sales transactions in four southern markets in the 2019 third quarter. Atlanta came in above the 18-city average at 4.4 percent, more than double its third-quarter 2018 rate.* This placed Atlanta as the No. 3 U.S. iBuyer market.

Selling a home through the Mark Spain Real Estate (https://markspain.com/) Guaranteed Offer program provides sellers the protection and expertise of a traditional real estate agent while allowing quick closings. In Atlanta, the Mark Spain Guaranteed Offer program experienced sustainable growth in 2019 with 628 percent more families selling their homes versus 2018.

The firm, which expanded outside Atlanta to Athens, Raleigh, Charlotte and Nashville a couple years ago, is also seeing growth in its other markets. The Mark Spain Real Estate Charlotte and Raleigh offices are in a near tie for 2019 Guaranteed Offer under contract growth, with 462 and 461 percent growth, respectively. Raleigh was also named the hottest U.S. iBuyer market in the 2019 third quarter with 6.8 percent of the market.

The overall growth of the Mark Spain Real Estate Guaranteed Offer, company wide across all markets in which they have an office, includes a 184 percent growth in requests for Guaranteed Offer and 484 percent more Guaranteed Offer closings year-over-year.

The firm broke the $1 billion annual gross sales benchmark for the first time, ending 2019 with just over 4,200 transaction sides.

* Statistics all from recent Redfin report, "iBuyers Bought More Than 4% of the Homes Sold in 4 Southern Markets Last Quarter," December 2019