State of Yucatán tourism products and services awarded special recognition by Mexican federal tourism agency SECTUR

#StateofYucatan tourism products & services awards
#StateofYucatan tourism products & services awards
MERIDA, Mexico - March 10, 2020 - PRLog -- Three innovative Yucatecan tourism product and service providers have been awarded Recognition in the Diversification of Mexican Tourism Product 2020 by Mexico's federal tourism agency, SECTUR. The recognitions validate Yucatán's ongoing domestic and international promotional strategy, part of the economic growth plan devised and implemented by Governor Mauricio Vila Dosal, the Secretary of Tourism Promotion of the State (SEFOTUR) and private sector stakeholders.

These recognitions were granted by Mexico's federal Tourism Secretary through the Undersecretary of Tourism Innovation and Development. The winners, selected by a jury comprised of SECTUR members, were announced on March 6. Yucatán is home to the first-place finishers in three categories: Hokol Vuh, a Mayan culinary journey, in Gastronomic Tourism; Sunset Tour of Hacienda Sotuta de Peón Hotel, in Meetings Tourism; and Chablé Yucatan Resort, in Premium Tourism. Awards and certificates will be presented to the three March 25 at Tourism Tianguis 2020 in state capital Mérida.

Michelle Fridman Hirsch, head of SEFOTUR, emphasized that Yucatán's current administration, from the start and as mandated by the governor, has been working on developing new products. In addition of being an incentive for attracting more tourism and increasing the rate of visitor overnight stays in the state, it's a source of income for the Yucatecan people.

"We are very happy that Yucatecan products are receiving awards and prizes that guarantee their quality, and we will continue to promote [them], through the promotion strategies of the SEFOTUR, so that they are strengthened and [are] thus a more solid base of the great value chain for the Yucatan tourism industry," she said.

This distinction awarded by SECTUR to providers and operators of tourist services and products in Mexico is intended to recognize initiatives that have contributed to the diversification and innovation of national tourism product and to increase the expenditure and/or stay of the tourist in the country's tourism destinations.

The awards will take place March 25 at Tourism Tianguis 2020, running March 22 to 25 in Mérida. This year's Tianguis will be, without a doubt, one of the world's leading tourism industry meetings, set to leave a mark both for innovative development and for the enormous anticipation generated since the venue was announced.

Mérida, capital of Yucatán, is ready to host thousands of visitors from more than 40 countries and to showcase not only its great architectural, cultural, natural and gastronomic wonders but also its great warmth and friendly people.


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