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The Trillion Dollar Missed Opportunity
Emerging nanobusiness sector is being overlooked by ICT firms
Introducing the nanobusiness
Over the last few years the digital capabilities provided by ICT companies has resulted in the emergence of a new type of small business, which Omnisperience has termed the 'nanobusiness'.
"Omnisperience defines a nanobusiness as a business that employs less than one full time worker. It encompasses businesses that sell goods, creativity, services, labour or influence, as well as those that allow the commercial sharing of something that the person already owns."
The Gig Economy and Sharing Economy are part of this new category, but nanobusinesses do more than just sell labour or services on digital on-demand platforms. The category also incorporates selling physical goods, creative products and even influence. It includes the grey area where work and play overlap and hobbies are monetised for financial gain.
The nanobusiness opportunity for ICT companies
The nanobusiness sector is an important one for ICT companies:
1. nanobusinesses rely on their mobile devices as essential tools to sell their labour, goods and services, and to connect with customers. They also need a host of other ICT services to enable them to create, deliver their services and run their businesses
2. bigger businesses that want to utilise the services of nanobusinesses require communications, collaboration and cloud-based solutions to acquire and manage the skills they need, distribute work, and organise workers.
Nanobusinesses may represent the seeds of larger businesses and a growing opportunity for those catering for them, but even when they don't grow much bigger they still represent a huge trillion dollar opportunity for ICT providers. Omnisperience believes that instead of selling technology such as 5G, ICT firms should take a more customer-centric approach and focus on what customers do with technology, building profitable, configurable solutions that address the needs of nanobusinesses.
"The side gig is going mainstream and is a huge opportunity,"