Beyond Spots & Dots Founder & President to Speak at Impact & Impressions Specialty Seminar
Melanie Querry explains the digital customer journey at International Association of Fairs event
PITTSBURGH - March 2, 2020 - PRLog -- Beyond Spots & Dots is happy to share that Melanie Querry, Founder & President will be a speaker at the International Association of Fair's Impact & Impressions Specialty Seminar. The event will take place March 5-7, 2020 at the Renaissance Columbus Downtown in Columbus, OH.
The Impact & Impressions Specialty Seminar will explore the importance of advertising and public relations, sponsorship outreach as well as ticketing and technology to the overall success of county and state fairs.
"Fairs aren't just local bands and Ferris wheels," said Melanie Querry. "There's so much behind-the-scenes planning for these events that begins months and months prior. A strategic advertising plan with a strong focus on digital is essential to making sure this hard work is rewarded with high attendance rates, ticket sales and sponsors."
Melanie Querry will lead "The Digital Customer Journey" workshop on Saturday, March 7 from 10AM to 10:45AM. From Google Search and Display and Facebook post promotion to programmatic geo-fencing and digital public relations, attendees can expect to leave the session with a better understanding of when and where to spend dollars to reach target audiences throughout the digital journey.
Beyond Spots & Dots has had extensive experience working as the agency of record for numerous county fairs and is active in the industry, often holding board of directors positions to help propel regions' agriculture, character and community forward.
Register to attend the International Association of Fair's Impact & Impressions Specialty Seminar here.
About Beyond Spots & Dots
Established in 2006, Beyond Spots & Dots is a full-service advertising agency in Pittsburgh, PA, Columbus, OH and Baltimore, MD. Beyond Spots & Dots is dedicated to planning, creating and managing advertising, marketing, public relations, branding and digital for clients. Agency services range from digital advertising, programmatic tactics, social media, web development and SEO to traditional media buying, market research, copywriting, brand development and video production. Beyond Spots & Dots is also recognized as a national Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC).
Visit beyondspotsanddots.com to learn how to increase your company's share of voice.