Icecat Acquires Cedemo's French Toys and Entertainment Data Business

By: Icecat NV
AMSTERDAM - March 2, 2020 - PRLog -- Icecat and Cedemo agree on Icecat's acquisition of Cedemo's toys and entertainment product content and product information management business. The toys and entertainment business encompasses, besides toys, categories such as video games, games, licensed products, video games accessories and digital video games. Cedemo, located in Monaco, is mainly focused on the French market working for leading retailers such as Cdiscount, Amazon, Jouet Club, Micromania, E.Leclerc and Cultura, with content from global brands including Lego, Epoch d'Enfance, Mattel, Playmobil, EA and Ubisoft. The parties aim to complete the transaction by April.

"This exciting development will give Cedemo's clients access to Icecat's extensive global network of retailers and manufacturers", according to Keith Jones, CEO and co-founder of Cedemo. "Going forward the Icecat and Cedemo platforms will merge to give a rich feature set, specifically oriented to the needs of non-food industries, localized into over 50 languages."

The Cedemo team will become the new Icecat team in Monaco, providing support for the French market.

Looking ahead, Cedemo clients will benefit from Icecat group's product testing and direct lead conversion platforms, with over 80,000 channel partners worldwide. Icecat's partners in turn will benefit from Cedemo's unique expertise in the toys and entertainment vertical and purchasing and logistic information management, which will be combined with Icecat's existing activities in the same vertical.

About Cedemo S.A.M.

Monaco based Cedemo is the leading product content specialist for the toy and entertainment sectors. Cedemo manages mission critical marketing, video, image, purchasing and pricing information for over 200 manufacturers and publishers, Cedemo services a large network of international blue-chip e-commerce and omni-channel retailers. Cedemo is GDSN certified and also a certified Catalogue Service Provider for the Amazon Feed Service.

About Icecat N.V.

Icecat, listed on the NPEX stock exchange since 2017, is a profitable and fast-growing online publisher and syndicator of product information and product reviews for the global ecommerce market. Icecat operates worldwide for tens of thousands of platforms such as Amazon, Google, Alibaba, Rakuten, and hundreds of brands, including HP, Intel, Microsoft, Philips, Akzo, TomTom, DELL, Lego, L'Oréal and Akzo Nobel.
Icecat currently includes the subsidiaries Iceshop B.V., Syndy B.V., Icecat LLC (Icecat Ukraine) and Icecat Content Sourcing OÜ (Icecat Estonia) and the participation Hatch B.V. Icecat Ukraine and Icecat Estonia are responsible for the hiring of editor and software developer capacity and Icecat Estonia is responsible for the issuance of the ICURY crypto coin as well. Iceshop and Syndy are specialists in e-commerce integrations and Product Information Management (PIM) solutions in the Tech and FMCG verticals respectively.

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