HEX Performance® Makes Its Expo West Debut With Plans to Disrupt the Laundry Category
Modern Cleaning Brand Showcases Line of Next-Generation Products for Activewear
HEX Performance is breaking the laundry wash cycle with a line of products made with propriety formulas that use real science to eliminate odors and protect fabrics, so they stay stronger, longer. The fabric care regimen uses a one-of-a-kind HEX Molecule to clean fabrics, stains and odor caused by bacteria. As it dries, the HEX Molecule creates an invisible, odorless shield to protect clothes from future odor and wear and tear.
·Treat: Spot treat pesky stains and odor spots to help laundry come out feeling like new. The Deodorizing Spray works to eliminate odors and prevents future stink, and working double duty, the Stain & Stink Remover removes stains and the odors associated with them.
·Wash: Pouring like fresh, clean water without any chemical thickeners, dyes, phosphates or perfumes, the Laundry Detergent is the only cleaning solution made to deeply clean activewear and protect fabrics from losing the "new clothes" feeling.
·Enhance: Go beyond softening to preserve stretch and sweat-wickability and eliminate odors with the Fabric Conditioner. The conditioner cleans up activewear so it can be worn everywhere.
·Dry: The first and only dryer sheet safe for activewear, Wet Dryer Sheets starts out wet to bond fabrics, giving clothes softening, anti-static and protective benefits without clogging fabrics.
"With the rise of athleisure wear, fabrics are now made up of much more complex, high-tech materials that traditional laundry products fail to adequately care for and clean," said Drew Westervelt, founder of HEX Performance. "As a former pro athlete, I know the value of activewear and am proud to offer HEX Performance as a solution to the modern consumer's needs. With our cleaning regimen, we are helping fabrics perform better and last longer, with products that are science-based, biodegradable and cruelty-free."
Natural Products Expo West will take place March 4-6 at Anaheim Convention Center. HEX Performance invites attendees to stop by Booth #H906 located in the California Ballroom on the second floor of the Hilton Anaheim to learn more and speak firsthand with Founder Drew Westervelt. To learn more about the science behind HEX Performance, please visit www.hexperformance.com.