Express Analytics to launch the latest version of its CDP Oyster at eTail West 2020, CA
Marketing analytics company with Fortune 500 clients is also eTail West sponsor and exhibitor this year
By: eTail West 2020
CDP Oyster empowers marketers by enabling a 360 degree view of the customer thereby helping in achieving important marketing objectives like personalization at scale of the entire customer journey, relevant promotions, multi touch attribution and others. Oyster CDP is the outcome of over two decades of Express Analytics' experience in serving Fortune 500 companies, including retailers.
"Oyster has been designed from the ground up to manage customer centricity and personalization at scale. Using AI and Machine learning, Oyster resolves identities, and recommends next best action to the marketer. Oyster maintains individual customer interactions history over time, and gleans insights about customers' intent throughout the journey. In Oyster, customer profiles become richer over time as the customer continues to interact with the client brand from multiple channels, devices and apps." says Express Analytics chief executive Hemant Warudkar.
Our CDP is privacy-compliant with the CCPA and GDPR regulations. Oyster manages profiles within the applicable privacy context and ensures that profile semantics are maintained across the various systems integrated with the CDP.
Express Analytics has been a regular sponsor of eTail West. Attendees can meet with the EA team of experts at this year's event by visiting our booth #202 in the exhibition hall.
About Express Analytics: Express Analytics is a leading consulting organization that specializes in marketing analytics solutions and services, It has many Fortune 500 companies on its clients' list. Express Analytics offers cloud-based marketing analytics solutions and services on a Software-as-
Mr. Hemant Warudkar
CEO, Express Analytics
Page Updated Last on: Feb 24, 2020