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Follow on Google News | Chayya Bassi Felicitated with the "Top 50 Marketing and Advertising Leaders" Award at MADcon DubaiBy: MADcon With a strong background in the service industry, Chayya Bassi has an end-to-end understanding of loyalty and reward programs. She was the Program Lead for the development of the U By Emaar program since its inception in 2012 and continues to manage its day-to-day operations till date. Her success comes from in-depth practical insights on how to navigate corporate corridors and manage stakeholders at all levels in order to deliver a successful program within budget and stipulated timelines. Her experience covers project management, technical integration, branding & communication as well as developing and implementing engagement initiatives. Speaking on MADcon, Ms. Chhaya said, "I think it's a really, really great platform. It gives the opportunity to SME specialists like ourselves to be out there and it also brings a lot of people from different regions together." The "Top 50 Marketing and Advertising Leaders" award is a recognition conceptualized by MADcon to felicitate individuals for ideating innovations in the realms of marketing and advertising. A subsidiary of Prism Events, MADcon aims to set a standard of excellence by honoring the brightest leaders and organizations from all around the world. With the three-day conference coming to a successful end, MADcon is planning to organize biannual conferences with the hope to further establish its presence in Asia-Pacific and MENA nations. For more details on MADcon, Visit www.madcon.world (https://www.madcon.world// End
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