TRUWEAR Tests Market on Performance Athletic Shorts
The Orem based company plans to launch their very own Criterion Lifestyle Gray Performance Workout Shorts this month. These shorts are made of lightweight TRU-form fabric with moisture wicking and zipper pockets. They're liner-free and machine washable yet will hold their shape and retain their elasticity through wash or wear. Made of a revolutionary blend of polyester and elastane these shorts are comfortable and roomy, as well as odor and wrinkle resistant.
"Men want a product they can throw in their bag, workout in, and then lay around the house in. A product that's going to last and look good. A pair of shorts that are odor resistant, which means more wears before washing is needed; so that's what we created," says Joseph Hawes, CEO and co-founder of Truwear. "We want to build brand that encompasses all of the modern man's clothing necessities, and workout shorts seemed like the next product to tackle."
The Criterion Lifestyle Performance shorts are multi-purpose and high performing yet opulent and indulgent in quality, texture, and style. Constructed with a unique blend of adaptable fibers these workout shorts feature TRU-fit materials which ensure full 360 degree stretch maneuverability. Like Truwear's Peak Joggers, the Criterion workout shorts bridge the divide between comfortable performance loungewear and high endurance athleisure wear.