Green Queen Media Releases First Asia Alternative Protein Industry Report
The report highlights the latest "2.0" startups developing the most innovative plant-based, cultivated and whole food protein solutions and identifies various challenges to overcome to feed the region sustainably.
"There is no bigger opportunity in sustainable food today than Asia," says Sonalie Figueiras, Founder & Editor-in-Chief of Green Queen Media.
The analysis in the report involves over 35 one-on-one interviews and a total of over 50 extensive discussions with alternative protein stakeholders across 10+ countries in Asia.
Asia, currently home to half of the world's population and on track to reach 5 billion by 2050, faces the greatest threat in terms of food insecurity. Despite this vulnerability, the alternative protein industry in the region remains nascent, whether it refers to product development, startup investment and funding and wider consumer awareness.
David Yeung, whose Green Monday Group is given an in-depth look in the report and highlighted as one of the industry's major success stories called it a must-read "whether you are an investor, an entrepreneur, a government policy maker or simply a foodie" and added "with the triple threats of climate change, food insecurity and public health crises across all Asia, the time to rethink and re-examine the entire food value chain is now."
The authors of the report emphasise that Asia is poised to dominate the alternative protein market globally. The report identifies Singapore and China as key innovation hubs to drive home-grown alternative protein development, and refers to the region's long history and culture of traditional plant-based meat products alongside continued introduction of existing Western players in major Asian megacities as key factors that will underpin the industry's take-off in Asia.
The report identifies several dimensions of challenges that Asia's alternative protein industry must overcome. But with a huge pool of talent, scientific and technological advances, and existing alternative protein innovators, there is an incredible opportunity for Asia to help buttress global food security.
"The startups featured in this report are positioned to be some of the leading alt protein actors globally when considering the magnitude of the challenge they're addressing, the quality of their products and the complexity of protein consumption in Asia," shares lead researcher Mackenzie Dion.
Green Queen Media