New Revolutionary Hair Tool THEBRAIDRELEASER Launches Kickstarter Crowdfunding Campaign
A process that is known to be time consuming and dreadful, as many who love to wear their hair in braids know all too well, is now therapeutic and fast! The newly founded company has a goal of raising $45,000 in order to make the tool available for sale Spring 2020.
By: D E 1989
Angela Green created THEBRAIDRELEASER in 1992 as a pain free way to unbraid her daughters tresses, while never making the ergonomic tool public. Now as Co-Founder & CEO her youngest daughter Saraa Green is bringing this family secret weapon to homes everywhere. As recently mentioned on ESSENCE.com "In January Saraa received her MBA, and decided to continue to develop the product after she used it for a required business proposal for school." She is now proudly spearheading this project bringing it to market in Spring 2020.
The mini spear shaped curved tool is built for comfort, with an end for microbraids and medium-large size braids. It has been salon tested, here's what stylists are saying:
"Thebraidreleaser made my life 10x easier when removing box braids. I got into a little rhythmic zone that was therapeutic for me! " -@Tanikastylz
"Thebraidreleaser cuts the time it takes to take down braids, it's easy for anyone to use and fits comfortable in your hand. It's a must have for salon and home use! " -@Cherethehairartist
More photos of the Braid Releaser and a bio can be found here. Watch a video of Saraa talking about the Braid Releaser on Kickstarter.
Originally created in 1992, TheBraidReleaser is a revolutionary tool that prevents hair from breaking through the unbraiding process for braids with natural or faux hair, including locks. The second generation Braid Releaser is designed by adidas Footwear Developer Saraa Green.The tool glides through braids to create a pain-free, time efficient, braid take down experience.
Get to know Saraa and THEBRAIDRELEASER by following @saraa_green_