Nigeria has entered the AFCFTA African free trade agreement, increasing its market size

By: Spire Research and Consulting
GURUGRAM, India - Feb. 13, 2020 - PRLog -- Africa's largest economy, Nigeria, signed the Africa Continental Free Trade Agreement (AFCFTA) this year in July to boost intra-Africa trade.

AFCFTA aims to remove trade barriers and bring together the 54 members of the African Union (AU), to trigger industrialization and create employment opportunities in a single market of one billion people.

The United Nations Economic Commission for Africa (UNECA) predicted that this could boost the intra-African trade by 52% by 2022.

Will Nigeria's entry into the AFCFTA African free trade agreement trigger a tipping point towards growth?

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

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