Hyatt Place Delray Goes With J. Oliver Advertising
The modern hotel located in the heart of downtown Delray Beach contracted with J. Oliver Advertising, a marketing agency located in Fort Lauderdale Florida focused on improving the hotel industry's marketing campaigns at the property level.
Owner and operator of J. Oliver Advertising, Jarrod White stated "Hyatt Place is brilliant. They brought us on to help amplify their social media marketing through improved content and campaigning strategies that attract new guest acquisition and nurture customer retention. They are the first in their local market to step it up and take action to win back bookings from online travel sites"
Online travel agencies have been a wonderful tool for hotels to help drive bookings but little do consumers know is that when they book direct on a hotel's website they end up getting the best deal. However, the majority of consumers naturally still land on OTA's pages thanks to their incredible SEO power. "Hyatt Place Delray Beach saw the opportunity social media presented as a channel that will help bring back bookings to their website", White says.
Could this be the turning point for OTA's?