National Lacrosse League Names Katie Lavin Vice President, Marketing
Sixteen Year Integrated Marketing Veteran Brings Added Brand Experience to NLL
"We welcome Katie Lavin to our senior management team at a time when the NLL continues to experience historic growth and business success," Commissioner Nick Sakiewicz said. "Her expertise in developing and executing cutting edge programs and digital initiatives with some of the biggest and most disruptive brands in the world, as well as her knowledge of the game of lacrosse from her time as an elite NCAA athlete, will be invaluable to us as we move ahead into the next decade."
"I am thankful to Nick, Jessica Berman and the team at the National Lacrosse League for giving me this new opportunity,"
Lavin is a 2003 graduate of Cornell University where she played four years of varsity lacrosse for one of the Ivy League's elite programs.
The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28 percent increase from 2017-18. Digital viewership also rose significantly through B/R Live the NLL's streaming rights partner, showing substantial increases in total unit sales (+151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase from 2018 into 2019.
About the National Lacrosse League (http://www.nll.com)
The National Lacrosse League (NLL) is the premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA.
National Lacrosse League