NTEA welcomes Kevin Koester as senior director
Kevin Koester to support growth of Association efforts, including WorkTruckCert and chassis OEM initiatives
"Adding Kevin to the team positions us to continue growing the Association,"
Koester brings 12 years of commercial vehicle market expertise from previous roles with Ford Motor Company and Team Detroit, where he supported new product reveal efforts and strategy awareness campaigns, and analyzed market and competitive data to support informed decision-making. "I look forward to returning to The Work Truck Show as part of the Association and expanding the relationships I had the opportunity to build in previous assignments,"
As marketing manager at Ford Motor Company, he built a robust team with specialized skillsets, developed multiple dealer engagement tools, and managed brand strategy development for heavy trucks.
As senior director at NTEA, Koester will focus on several critical aspects of the Association, including the WorkTruckCert (http://bit.ly/
Koester earned a bachelor's in business administration and marketing at Eastern Michigan University. He will be available at NTEA Booth 3400 at The Work Truck Show 2020 on March 4 from 10 a.m.–12:30 p.m. and 3:30–5 p.m., and March 5 from 10 a.m.–2 p.m. Register here (http://www.worktruckshow.com/
Established in 1964, NTEA (http://bit.ly/
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