More retailers embrace omnichannel

HOUSTON - Feb. 3, 2020 - PRLog -- Commentary By Anjee Solanki

Retail Trends

It has been quite a year for tenants and landlords as the retail industry resets after a stifling 18 months of uncertainty. Retailers have finally embraced omnichannel as the strategy of record, investing in online and mobile solutions. As more progressive brands keep a watchful eye on Alibaba, we predict new and existing technologies like artificial intelligence (AI) and machine learning to play a more prominent role in 2020.

BUILDING A CULTURE OF CONNECTIVITY

According to Eggplant Automation, more than one-third of retailers (34%) are looking to incorporate AI to improve the digital experience and 70% have already deployed AI to test their software and applications. The continuous aggregation of data by retailers will provide clarity on consumer behavior, informing marketing and merchandising decisions.

Advertising to get customers' attention and then... To read the full report, click here: https://www2.colliers.com/en/Research/Houston/Q4-2019-Houston-Retail