Best Men's Skincare Products 2020
By: Lucullan Studios
The global market of skincare products demands regular innovations as customers are always on the lookout for innovative products that offer significant benefits. The grooming products for men include cosmetics, toiletries, and shaving products. In general, men grooming products comprise toiletries and shaving products. According to a recent report, 95% of men use deodorants, and 87% use body cleansing products, 70% of men say they use sun protection items, while nearly two-thirds use facial skincare products.
While e-commerce sales dominate the majority of the female skincare market, the majority of sales in the men's grooming space are coming from retail stores. North America is now the largest market for men grooming products that marked the revenue of $36 billion in 2015.
Men's Care Market Study at a Glance:
1. In the year 2015, skincare was declared as the highest revenue-generating segment in the men's grooming market, followed by personal cleanliness
2. Own care products such as body powders, antiperspirants, and deodorants witnessed substantial growth during recent years
3. Asia-Pacific region is expected to generate maximum revenue by the end of the coming year (2022).
4. The oral care product market is expected to be the fastest-growing market during the period 2016-2022.
Let's See How Much Men's Care Market is Up-To?
With all the growth expected in this marketplace, brands should expand beyond the traditional products targeted at men – deodorant, wash, shave products, etc. This represents a noticeable shift from the times when males used to follow a minimal grooming routine and would often use a typical beauty product due to a lack of substitutes for them. Being in the early stage, men's grooming has been under the spotlight in India. Mintel research indicates that almost 65% of Indian men* are concerned about one of an aspect of their appearance. Alongside, a quarter of Indian men admit that body odor and hair graying are their biggest concerns.
No doubt, this is the ripe time for men's grooming industries to evolve and expand beyond the basics like trimming; shaving and deodorants, etc. research have also shown that social media and digital platforms can be a great way to influence men and keep them informed about the latest male grooming products. https://www.lucullanstudios.com/