The World's first asthma & allergy friendly certified baby mattress

CAPE COD, Mass. - Jan. 30, 2020 - PRLog -- Having represented good reputable brands in the baby & parenting sector over the last 20 years, Declan and David Power strongly believed one product could be improved upon – the baby mattress. Both always felt (or should we say smelt) there were too many unnecessary chemicals which are not good for babies going into baby mattresses, whether they be flame retardancy chemicals or fabric additions for dust mites. They asked themselves if they could improve on this? And if so, who were the experts who could help? The answer they found was the asthma & allergy friendly certification program.

"We literally fell in love with the asthma & allergy friendly certification program for three reasons" says David,
The people behind the program, the Asthma & Allergy Foundation of America, and Allergy Standards Ltd. Together they establish the standards and scientific testing for products to be certified.
Their stance against empty, unproven and unregulated marketing claims such as "hypoallergenic" or "allergy free"
Confidence from seeing well-known brands such as LG, 3M and Dyson to name but a few who also participate in the certification program. asthmaandallergyfriendly.com/USA/

With guidance from AAFA and ASL along with Declan's and David's own perseverance, they finally nailed down the magic new era components and succeeded in how to piece them together to create what they strongly believe to be the perfect baby mattress.

·         A healthier mattress thanks to the elimination of fire retardant chemicals, dealing effectively with the dreaded dust mites and other known allergen triggers without adding chemicals, and keeping the usual baby liquid mess out of the mattress by way of a hi-tec microporous breathable waterproof encasement cover.

·         A safer mattress thanks to a firmer more advanced polyester core that avoids using chemical laden foam and was one of the first in Europe to pass the new EU baby mattress safety regulation  firmness test initiated in 2017.

·         Super practical due to getting rid of the tricky zip covers, quilting and raised edges where lint, dust and dust mites gather in their thousands, and introducing a much simpler easier care and clean regime that even the most exhausted of parents in the early hours of the morning will be able to deal with.

Because of all the product testing, features and benefits, and wholly substantiated claims - not only should Pure Zees greatly appeal to the asthma and allergy concerned parents, but all parents concerned with unnecessary chemicals in their baby's mattress, and one super easy to maintain for the better health and safety of their baby.

The Pure Zees baby mattress is available online at purezees.com for $289