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Promotional Marketing Expert, Danette Gossett, On The Importance Of Following Up
By: Gossett Marketing
MIAMI, FL– January 28, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, "No Response Is Not A Sign To Give Up." Ms. Gossett uses an example from her own agency to illustrate the importance of following up.
Gossett writes, "As I continue my thoughts about following up (see this month's blog, I Can See Clearly Now (http://www.gossettmktg.com/
"I have a relatively new account manager who admitted he has never been one to follow up much," says Gossett. She continues, "...he had brought in a new client who placed orders with him for a couple of projects mid-2018. Then, suddenly this client went dark. The account manager sent a few emails and placed a few calls, none of which this client responded to."
According to Gossett, "Without question, my self-admitted non-follow-up account manager wanted to give up. But, I told him that giving up was not an option." She goes on to write, "I suggested he personally drop by the client's office and present the holiday gift we had custom-made for all of our clients. Much to my account manager's surprise, he walked away, not only with a nice order, but also with an explanation for why the client had gone dark."
As Gossett points out, "While follow through is primarily based on what one does when they say they'll take responsibility for something and follow up is not based on making any kind of promise, both are based on an integrity. And both are the foundations on which to build trust and solid relationships."
Read the full article at http://www.gossettmktg.com/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients.
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs.