Are you a rice eater? How well do know your rice?

DELHI, India - Jan. 28, 2020 - PRLog -- We are eyeing on the Quality conscious consumers in the Basmati Rice market and look forward evolve from being just a commodity that is bought at wholesale market and then sold by mom and pop shop (retailers) without packaging (in loose), not giving any amount of emphasis on the quality part and also not aligning with price parity between wholesale and retail as it was unorganized to an extreme level compared to what it is now.

With rising middle class income and world traveled youth in our country, they are looking for the best food products in each product categories. The market has evolved much and our consumers are well educated and are ready to pay the price of the Quality product. Diat Basmati rice is their to provide our consumers with Quality Basmati rice grains, which is carefully sourced and priced. We have complete range of basmati variety starting from 25/- up to 85/- per kg ex-factory prices available in consumer and bulk packs. Our complete grain range, starts from Swad to Royal Premium for Horea/institutional sales in 10/25Kg packing, Classic, Brown and Dehraduni in 1/5Kg. Our buying process encourages farmers to get better return of their hard work, buying at fair price practice and then getting it milled. We further process and pack it in our facility. We believe that our consumers today can judge and are ready to pay for Quality product.

We have full range of Basmati and non-basmati product defining with product quality and with prices. And we as Diat Basmati Rice provide full range of rice with genuine goodness of 1121 Basmati Grain (1121 being type of Basmati seed), which is the longest Basmati grain in the world. Having a full range with certified tested quality in 1,5,10 & 25KG packing so packed rice is preferred instead of loose, with packed rice a customer can be assured of quality whereas in loose quality and price can be altered and cannot be assured.

Basmati rice is a very Basic and Niche product at the same time and the market is growing each day as our consumers in India and across the world are aware of what they are eating and from where they are sourced. For example, most of the Dry fruits like pistachio, walnuts; almonds are being imported from USA, Chile, Iran etc.

We are open to collaborate/partnership with other brands by doing private label for them as we do for export market and look for investors who believe in this space. For further information please visit or contact via www.diat.in.