SYE, a new premium watch brand is revving up to be different with the MOT1ON launch

Defining a new watchmaking aesthetic: that's the goal of 'Start Your Engine', a budding French brand of premium watches full of strong personality and innovative elegance.
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NEW YORK - Jan. 24, 2020 - PRLog -- – SYE [Start Your Engine] is creating a new series of elegant watches – a challenge that this French brand is ready to rise to with its exclusive MOT1ON watches.

SYE MOT1ON, a beautifully sculpted watch
MOT1ON boasts a solid stainless-steel body comprising of five mechanical components that come together to create a watch full of sophistication and character. The impeccable finish carefully balances brushed steel around the case, polished steel for the bezel and a back that alternates brushed and bead-blasted touches. The anodized screw in the middle adds an unexpected touch of color that makes the watch just as attractive from below as from above. For a perfect view of the dial, MOT1ON watches are protected by scratch-resistant sapphire crystal glass with an anti-reflective coating.

SYE MOT1ON, an unashamedly mechanical spirit
Set within detailed etched lines, similar to a beautifully designed engine block, beats the heart of the SYE MOT1ON watches. Two Japanese watch movements were chosen for their reliability in: SYE MOT1ON Automatic Twenty Four & SYE MOT1ON Chronograph.

SYE MOT1ON proudly wears its premium Fastback™ straps
Taking its name from the dynamic shape of renowned carriages, the premium Fastback™ range that adorns each SYE MOT1ON watch is made primarily of French calfskin. This calfskin, carefully chosen from a tannery in Alsace, has unparalleled quality: it is a soft and supple leather able to acquire a beautiful patina over time.
The premium Fastback™ straps create an unmatched tailored style in a wide choice of 10 colors and leather finishes to ensure your watch is personalized for you.

Interchangeable straps – a soon-to-be-patented system
The technical challenge behind the MOT1ON watches was to create an ingenious system to seamlessly join together the leather and the steel while guaranteeing a strong visual effect and perfect comfort while wearing. That's the strength of the Fastback™ system! Underneath the MOT1ON watch you can find the Fastback™ system – a central screw and a hubcap-style back that let you swap out your strap with ease. With a few simple twists of a tool, you can remove the back, change the strap, and you're good to go!

Exclusive preorders for SYE MOT1ON watches
For the launch, SYE is offering two different MOT1ON watches with two types of dial, paired up with one or several premium Fastback™ straps from the 10 types available at launch.
Preorders will open in February and will come with exclusive offers.
For more information :

Arnaud Pézeron
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