PSXDigital Ensures Compliance with CCPA for California-Based Powersports Dealers

PSXDigital, a specialist digital marketing company for the powersports industry, has officially announced compliance with the California Consumer Privacy Act (CCPA) for all California-based clients.
HOUSTON - Jan. 28, 2020 - PRLog -- Houston, TX – PSXDigital has today announced it will ensure compliance with the California Consumer Privacy Act (CCPA) for all of the company's California-based client websites. The CCPA was enacted in 2018, with subsequent amendments following later the same year. The law became effective January 1, 2020.

"We strive to ensure that our clients are always in compliance with legal requirements," explained Larry Bruce, CEO & CO-Founder of the company. "With CCPA compliance now mandatory, we've rolled out changes to protect consumer rights. In addition, our expert team will handle all deletion requests and requests for information."

PSXDigital will undertake a multistep process to ensure complete compliance with the new regulations. All California-based client websites will feature a new additional CCPA page that addresses the rights of state residents, explains how information collected by the site is used, the steps taken to verify identity, and more. Visitors will also be able to request the deletion of their personal data, as well as access a link within the website footer and on the homepage stating, "Do Not Sell My Data".

PSXDigital has also enabled consumers to request their information or deletion of their information in numerous formats and categories via a single digital form. The consumer simply completes the form on the website and submits it. The request is then sent to the PSXDigital Support team, which will contact the dealership and inform them of the request, then gather and transmit or delete the information depending on the consumer's request. Deletion will remove consumer information from the PSXDigital CRM (, all websites, and marketing platform.

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"We strongly believe that consumers have the right to protect their personal data, and we have taken strong, direct steps to ensure that is the case with all of our clients," stated Larry Bruce.

To learn more about PSXDigital or the company's digital marketing capabilities and services, visit

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About PSXDigital: PSXDigital is a leading digital marketing company delivering cutting-edge solutions to dealer-partners in the powersports, boat, and RV industries. PSXDigital developed the world's first CXMAi (Customer Experience Management powered by AI) platform to help powersports dealers connect with their audience and deliver an ideal customer experience to drive more sales.

Jen Schrader
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