Online booking SaaS innovator BookingLive secures £1.31m investment
Blackfinch Ventures and the Development Bank of Wales back startup's US expansion plans
Founded by CEO Vinnie Morgan in 2014, BookingLive provides online booking and reservation software to over 700 private and public sector customers. Its Enterprise system clients include Microsoft, BMW, Universal Music Group, the BBC, CAPITA, The City of Westminster, and other public sector agencies across the UK.
The company's customer base is expanding rapidly thanks to a new freemium Connect booking system, designed especially for small business owners and now in use across forty-seven countries. BookingLive recently opened a satellite office in Charlotte, North Carolina to focus on expansion in the United States. Following the success of BookingLive's Enterprise product with local councils across the UK, America's 100,000 public sector agencies are seen as an important market for the company.
Blackfinch Ventures has invested an initial £406,000 and £250,000 comes from the Development Bank of Wales. Second payments of £406,000 by Blackfinch and £250,000 from the Development Bank, bringing the total to £1.31 million, will be made in early 2020. The investment will be used to expand BookingLive's team and marketing presence, for additional product development, and to fund further expansion internationally. As part of its growth plan, BookingLive will relocate its company headquarters to Cardiff during 2020.
The recent investment caps off what has been a remarkable year for BookingLive. During 2019 the company completed and launched its freemium Connect system, which has found a ready base of users among SMEs. BookingLive also opened its first international office in January to focus on US expansion.
Thanks to support from Blackfinch and the Development Bank of Wales, BookingLive is now expecting to more than double its revenues during 2020.
Vinnie Morgan, BookingLive CEO, says: "BookingLive is set to grow rapidly in the next two years, as we continue our success in the UK and look to replicate that success in the US.
Securing the backing of both Blackfinch and the Development Bank of Wales is a great vote of confidence in our company and in our product."
Alexander Leigh, Investment Executive with the Development Bank of Wales, said: "BookingLive is a high-quality, high-growth tech business that we are delighted to be welcoming to Wales. Their pioneering products and exciting growth plans make the organisation a perfect fit for our Wales Technology Seed Fund"
Dr Reuben Wilcock, Ventures Director at Blackfinch Ventures, added: "BookingLive has exceptional traction and we are confident Vinnie will drive strong growth with this round of investment."