CSC Motorcycles Announces Appointment of Brand Manager
Veteran motorcycle journalist Kevin Duke steps into key marketing position for the American brand selling quality motorcycles direct to consumers.
By: CSC Motorcycles
"We are very excited to welcome Kevin into our CSC family," announced Steve Seidner, president of CSC Motorcycles. "With his extensive motorcycle experience and marketing background, we know he will elevate CSC Motorcycles into another level and give us an opportunity to reach riders who haven't yet been able to learn about our bikes."
Duke brings more than 20 years of experience as a professional journalist for motorcycle publications, including Motorcyclist, Motorcycle-USA, and more than a decade as Editor-in-Chief of Motorcycle.com, one of the world's biggest moto publications. More recently he worked for a premier PR/marketing company producing video content and other assets for a global motorcycle brand.
"I'm delighted to join the CSC Motorcycles team," Duke enthused. "I was intrigued after learning about CSC and their products, but what really hooked me was the ethical attitude exemplified by this family-operated business. They deeply care about the people in their orbit, and that holds true for their customers. After examining their business model, it became obvious that my skills are a perfect fit for CSC's needs. I'm excited to help gain exposure for this innovative brand!"
CSC Motorcycles uses a direct path to market, maximizing cost efficiencies to bring high-quality vehicles to its customers, built to CSC's specifications by Zongshen. Final assembly is performed at CSC's California headquarters, followed by a road test to ensure flawless operation before they ship directly to customers, no assembly required.
"Some people have a misconception that products built in China are substandard, but that's not necessarily the case," Duke observed. "Zongshen is one of the world's largest motorcycle producers, and CSC stocks every part for its motorcycles in case any are needed, so the CSC customer experience is top notch. Their motorbikes offer unmatched value to riders and are backed by a legitimate and attentive American company."
CSC Motorcycles currently offers a lineup of five models, ranging from the remarkably inexpensive TT250 dual-sport ($2,195) to the feature-packed RX4 adventure bike ($5,395). Two other exciting new models will be announced later in 2020, as well as an electric-assist bicycle.
More information can be found at CSCMotorcycles.com.