The Key to Brand Loyalty and customer retention
How to build and retain brand loyalty and retain customers in the ever changing market.
By: Spire Research and Consulting
Many brand owners use loyalty programmes as a method to retain their customers and keep them from switching to other brands. However, the huge range of loyalty programmes in today's marketplace can confuse customers.
Leon highlighted that developing compelling and non-substitutable new products, and then defending that space against "copycats" through vigilant monitoring of the competitive landscape, is the best key to customer loyalty.
Brand owners could also make use of behavioural data from existing customers to optimize pricing and promotions.
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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