Reasons Rolex Watches Cost So Much Money

By: The Luxury Hut
LONDON - Jan. 10, 2020 - PRLog -- Rolex is globally recognised for its elegance, durability and functionality. However, the watches come with a hefty price tag. Lots of people, especially the watch novices wonder why Rolex watches are so expensive. Continue reading to know the five significant reasons why this brand cost so much.

Use of 904L Stainless Steel

Rolex uses the high-quality 904L stainless steel that offers a unique look to its luxury watches. The 904L steel is more robust, shinier, and also, more expensive than most other types.

Furthermore, the steel is more corrosion and rust-resistant, and more significantly, can hold polishes exceptionally well. While it requires specialised expertise and extra effort to make this steel type, Rolex is ideally the only watch brand to use 904L stainless steel.

Multiple Research Laboratories

Rolex has its in-house Research and Development department. The manufacturer has various professional and well-equipped science labs and facilities to research on new watches, metals and all other intricate materials that make a Rolex watch so unique.

Moreover, Rolex has a stress test room for inspecting the watch movements, cases, and bracelets. All these things are utilised to ensure the durability of its watches.

Assembled by Hand

From Rolex's complicate movements to bracelets, everything is hand-assembled. The robots and custom-made machines indeed help in tasks like sorting, aligning parts, and applying the right pressure. But the watch hands and movements are yet assembled by hand via a specialist (

A large team of watchmakers work on every movement that Rolex makes. Everything is tested and re-checked for precision and quality.

In-house Gold Production

Rolex is allegedly the only watchmaker that produces its gold. The manufacturer turns the 24ct gold into 18ct white, yellow, or Rolex's patent Everose gold. While the brand controls the production of their gold, they can ensure quality.

Use of the Best Quality Gemstones

Rolex is known to maintain a strict standard for the materials it purchases from its suppliers. Thus, they have a sizeable gemological team that buys, tests, and sets diamonds or other precious stones on various Rolex models ( Every single diamond or other gems used on a Rolex watch is selected and arranged by hand.

While Rolex is obsessive about producing the best quality watches, it takes nearly one year to make a single watch. All watch parts are hand-assembled and tested meticulously.

However, a Rolex watch not only works as a time-telling device but also as a symbol of ultimate luxury. With such details, it is ideally not hard to imagine why this luxury watch cost a premium.

The Luxury Hut
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