Gatesman Launches Into New Year With Three New Global Accounts
Agency Adds USG, Carestream Dental and CFA Institute to Client Roster
By: Gatesman Agency
"USG, Carestream Dental and CFA Institute each welcome and encourage our team's proclivity to integrate marketing and communications, to think big and deliver bigger," said Shannon Baker, president, Gatesman. "We're excited to continue our work and partnership with these brands in 2020 and beyond."
Gatesman was named agency of record (AOR) for USG's Sheetrock® Brand Gypsum Division in Q3 following a competitive RFP process. Specifically, Gatesman will collaborate with the renowned building product manufacturing brand's outbound marketing communications team. The ongoing project spans departments, utilizing the agency's proven GoTeam approach to pull in a blended group of experts as a means of producing the best thinking backed by data. Gatesman SVP and Director of Chicago Accounts Christy Kelly said that the agency's GoTeam model is one of the factors that helped earn the business.
Gatesman also earned the business of Carestream Dental, a global, industry-leading provider of digital dental products and services. With its work on Carestream Dental, the agency's PR practice will collaborate across departments to develop and execute a B2B2C campaign designed to raise awareness of the benefits associated with digital dentistry. Set to launch in 2020, the campaign will also demonstrate the positive difference digital dentistry can make in people's lives in an effort to elevate not only Carestream Dental's position in the category, but the industry as a whole.
"We're incredibly proud that a company leading the charge in digital dentistry is entrusting our team to develop and execute a campaign that's truly unique to the category," said Susan English, SVP, director of PR and social media, Gatesman.
Further diversifying the agency's new client additions, Gatesman was tapped to head planning of CFA Institute's 73rd Annual Global Conference experience in Atlanta, Georgia. The cross-departmental team's primary charge is producing the creative for the conference, with a goal of creating an immersive, engaging and interactive learning opportunity for new and repeat attendees.
"What we're seeing is marketing intelligence, public relations, creative, strategy, media, and more disciplines coming together to exemplify our data-first approach and tackle business challenges in tandem," said John Gatesman, CEO, Gatesman. "Thus far, the work has been yet another demonstration of the stellar results we're able to drive when we work together. We're excited to see it come to full fruition in the new year."